Jim Collins uses a seminal 90s study of enterprise to determine the makeup of a successful venture.
While this book is 15 years old, it takes up a specific spot in the lexicon of business books. The premise is simple: we settle for mediocrity and don’t make excellence the end goal. The “Good to Great” study provides example after example of companies that exceeded expectations in unusual and instructive ways.
Coca-Cola, Intel, General Electric, and Merck were scrutinized based on a carefully selected set of criteria of long term success so as to determine what established them as such exceptional performers. What makes this book such an engaging page-turner is that Collins’ relentless curiosity about what makes this companies tick is itself an innovative and fascinating process. He really turns over each stone with some surprising results: “Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.”
Information courtesy of Amazon.com.