Startup Marketing Tips

Getting your startup off the ground can often feel like a catch-22. Without a successful marketing campaign, you’re unable to acquire the business necessary to grow your company. But without the business, how can you afford the marketing to attract more? These few simple steps will help get that necessary exposure while saving your precious pennies.

Many startups fail within the first two years of operation thanks to poor scaling and money management issues. It’s exactly because of this that proper marketing skills are necessary to spread the word about your company using the most cost effective means. Overspending in the marketing department will sink your chances of success long before you get rolling. A cheap and effective way to receive widespread exposure is to use social media to your advantage. Find a platform that best fits your business, and use its built in audience to your advantage. In this digital era, the potential to have video or audio go viral is very real, and the marketing power of one successful viral video is more than money can buy.

Susie Almaneih marketing

Develop a referral program or offer incentives to those who share positive reviews about your company. When conducted during the initial days of a launch, a company stands to gain serious word-of-mouth traction through customer to customer referrals. While doling out incentives in the form of discounts early in the life of your business may seem counterintuitive, genuine feedback is crucial when building positive buzz.

Partner yourself with a successful company in your industry. Beyond establishing your brand as an authority in the field, using the notoriety of a well-known entity can make for some powerful marketing opportunities. Don’t be afraid to stand on the shoulders of giants. By positioning yourself in a positive way today, you can lend your influence to the next startup looking to you for help.

Create eye-catching and interesting content. When designing a business card, you want to stick in your customers mind while remaining true to your industry. Your business card is the calling card of your company, and a well-crafted card sticks in the mind long after the first meeting. Approach your website with the same gusto you bring to the creation of your business card. Diversify the offerings on your website and be sure to include a variety of different articles. Not only will diverse information help your Google ranking, it will help establish your business as an authority in the field in the eyes of consumers.

Using these simple tips are some of the ways your company can pinch pennies while getting exposure. Simple, easy and relatively inexpensive, these steps can ensure you get the most mileage out of your marketing dollars.

 

Small Business Marketing

One of the most important aspects in maintaining a small business is to know how to market it. According a an article written by Business Coach Terry Corbell, there are many ways to market your own small business as long as you act on preliminary efforts and focus your time on various marketing techniques. Here’s a recap on what he said:

Susie Almaneih Small-Business-Marketing

First, Corbell notes that a small business owners number one priority to be to market his or her business, especially after those foundational phases are developed and running smoothing. He suggests, “Avoid complacency. Even on bad-hair days, don’t let up. Even when revenue is good and you’re really busy, don’t get complacent. The point is this – decreasing your marketing investment to save money will hurt you both short and long term. Be relentless,” (Corbell, The 8 Best Practices to Win in Small Business Marketing).That being said, looking for ways to expand your marketing department is a great start to making marketing your number one priority. Many companies will gear their focus elsewhere, but smaller businesses especially need to have strong marketing techniques.

Next, Corbell advises to create an approach to marketing that is diversified and integrated. He says to “whenever possible, remember a single marketing medium should not eat up the entire budget. You should have a marketing mix of public relations and paid advertising,” (Corbell, The 8 Best Practices to Win in Small Business Marketing). Having an appropriate assortment of marketing strategies will not only help your company reach a broader range of clientele, but it will help you save money and in turn aid in your company’s overall profit.

Susie Almaneih small-business-credit-card

Another great marketing technique according to Terry Corbell is to be socially conscience. This means marketing your company in ways the public will appreciate. Whether it’s going green and creating energy-saving products, or teaming up with a nonprofit organization in order to show that your company stands behind a particular cause, cause-related marketing is always a good idea. Corbell explains:

“Don’t underestimate the power of cause-related marketing because it can get you a double-digit percentage in higher sales. And it helps to be environmentally conscious, which means you’ll be able to expand your customer base by branding your business as green,” (Corbell, The 8 Best Practices to Win in Small Business Marketing).

For more information on how to market your small business and reasons why marketing should be on the top of your list of priorities, check out Terry Corbell’s article published in The Biz Coach here.

Owning Your Own Business

Susie Almaneih small-business-saturdayStarting a business can be a fun and exciting adventure. The future is wide open, and every decision you make as your own boss is in service of the company you built. Though not for the feint of heart, forging your own path as an entrepreneur can be freeing and fun, placing you in charge of your own destiny. What other ways can making this leap benefit your future?

Put succinctly by Kasey Gahler, “One reason to own your own business is the ability to direct the culture of your company.” Mr. Gahler, a financial planner, left a career in a prominent company to start Gahler Financial. Having full control over what your company says and the way in which it’s said allows you to manage your own image, rather than languish under a direction you may not agree with.

Similarly, owning your own business allows you to set your own balance between work and life. Work from home, on the go, an island or bed, all viable options for the business owner. Your happiness belongs to you, and any schedule you choose to set for yourself is on your terms. To some, the ability to spend more time with the family means a world of difference, and only the freedom that comes with owning your own business can afford you that opportunity.

Along with choosing the direction of your business, you can surround yourself with handpicked professionals. Being the driving force of your company allows you the benefit of choosing only those that work best with you and your vision. As the one responsible for your company’s future, you’re in charge of stocking it with the best possible candidates to assist you in ensuring that future.

While starting your own business comes with its own risks, they shouldn’t stop you from fulfilling your goal. Any dream worth having can be attained if you have the grit and determination to make it so. The life of an entrepreneur may not be an easy one, but its rewards belong solely to those brave enough to meet the challenge.

Implementing a Mobile Strategy

Having a strong communication system within a business is what can make or break the company’s success. Being able to communicate both internally within the office and externally to other clients is extremely vital. Therefore, here are some “Dos” and “Don’ts” that Exact Market, a highly regarded marketing firm in California’s Discovery Bay area, urges you consider when it comes to implementing your own mobile strategy:

Susie Almaneih mobile friendly businesses

First, let’s discuss some of the “Dos”: Exact Market suggests you DO meet with the Human Resources or Legal Team within your company. This is so that you can make sure your business is ready to gain a telework policy. Sometimes, businesses just simply aren’t at that level or they need to consider various confidentiality agreements before doing so. In addition, your company should find a solution that works the same way your company does. For example, Exact Market explains:
“Make sure you are A) using the best possible solution for your business and B) that the right fit also accommodates consumer mobile devices like tablets and smart phones. It’s uncommon these days that specialized software doesn’t have an accompanying app or remote access, but that doesn’t necessarily mean that app is a great option for your employees,” (Exact Market, Dos and Don’ts to Consider When Implementing a Mobile Strategy).

Another “Do” Exact Market recommends for companies is that they set up multiple consultations with various software manufacturers and services providers. Many of these firms make huge investments so they can develop innovative mobile technologies and are more than likely willing to share their ideas with prospective clients in order to determine what option in the best fit for your business.

Now, onto the “Don’ts” for your company to be aware of when it comes to implementing a mobile strategy: First, Exact Market suggests that you should not assume there is strictly one option, explaining how, “Many businesses make the mistake of assuming they have two choices: a basic, legacy phone system or an excessive enterprise PBX system. It’s a big market out there with new options entering the picture all the time,”(Exact Market, Dos and Don’ts to Consider When Implementing a Mobile Strategy).

Exact Market also suggests that a company should not invest in communications systems that don’t scale or adapt. Investing in an inflexible phone system will limit your company’s ability to accommodate growth, even if that growth is in a few years time. You don’t want to get stuck with a system that does not have the ability to adapt to new changes in the technology world, which this day and age are extremely frequent.

Of course, there are many other “Dos” and “Don’ts” you should consider in regard to implementing a mobile strategy for your company. Please check out Exact Market’s website to find out more.

Big Businesses Imitate Small Business Practices

Businesses today have needs that are far different from those of the past. Today, a prudent company values rapidity, resilience, and elasticity. Startups are the paragon of today’s moving markets, standing as a clear indicator of the direction (present and future) of business as a whole. Processes are no longer cumbersome and lethargic to change; they are constantly being tinkered to match the speed of the booming cyber industries that involve unprecedented speeds of communication and data exchange. The most important and integral intellectual capacity of a startup is its implicit pledge to think differently from traditional and growingly obsolete method of conduct. So the question is, how do larger, more traditional businesses imitate the practices of startups to think differently—practices that will contribute to faster and more fruitful activity?

A startup cannot be unidimensionally defined by its product; it is the attitude toward and behind the presentation of the product that truly puts a startup ahead of its competitors—its culture. A startup breathes creativity, taking in a conscious assessment of circumstances and exhaling unique innovative ideas based on temporal figures. When people are given more opportunity, they produce more ideas. Any one new idea sparks a chain of thoughts and contributions that build upon a scaffold of risk-taking intuition.

One method isSusie Almaeih quite simple. Big businesses simply need to devote more resources to the advancement of technologies they use. Startups are in sync with the moving market, and refresh their awareness of new products available for improving the pace or quality of work. While big businesses may enjoy a larger arsenal of firepower, startups are more adaptable to momentary changes through their continually changing repertory of assets. They simply stay up to date by dedicating part of their time to gaining understanding of new and improving technologies.

Another way businesses can increase flexibility is to allow employees to work from home. If employee satisfaction isn’t a convincing statistic, one should note the increased physical flexibility that entails. Remote-work gives individuals the power to schedule their work hours according to their personal productivity levels. With easier access to data and communication among employees and customers, people can do more without being anchored to their office spaces.

The startup is the gold standard for innovative business practice. Their flexibility, elasticity, and open-mindedness give them an advantage over big businesses that get bogged down on bureaucratic limitations. A business seeking to improve its connectivity and relativity to the modern world should consider learning about startup culture.

Why Startups Work

Susie AlmaneihThere’s no doubting the positively correlative relationship between the development of startup companies and the openness and flexibility of the market. As information becomes more readily available and easier to exchange, people have greater potential for creation resting at their feet and in the palms of their hands. Whereas traditional and ordinarily large enterprises sought to maximize profits through campaigns based upon working harder, startups resonate more naturally with the fast-paced flow of society, encouraging smarter work—efficiency that doesn’t rely plainly on time in the office or hours spent on a project, but rather on innovative ways around traditionally bulky formulae. Big corporations are slowed by sheer size and the implicit bureaucracy of complicated, multilevel organization. When every day witnesses some form of innovation (and the voracity for ceaseless improvement) there isn’t time to waste. Big businesses should do what they can to familiarize themselves with the aspects of startups that make them fit so well in the financial realm that thrives today. In fact, a trend of many big businesses is exactly that: to reorganize internally in order to mimic strategies of startups.

One example of a big company that has crafted a workplace atmosphere similar to that of a startup is Pixar. Whereas many large companies are inclined to stasis and suffocating pigeonholing, Pixar limits specialization by encouraging group efforts on a wide range of skills from analytical strategizing to creative marketing. Staff members, all offering a different perspective and skill set, come together to work on the same project in smaller, more agile groups. While the process is novel and atypical for a top corporation, the innovative willingness to take risks is a defining element evokes the unpredictable charm of startups.

The advantages of disintegration of a static hierarchy are many, but perhaps the most obvious is mobility. Companies can gain awareness of and quash competition as it arises if internal flexibility and adaptability is high. A company that takes time to scale hierarchical ladders for unnecessary authoritative decisions wastes time that could be spent gathering feedback, pivoting, reevaluating, and recreating.