A rigorous study by Alexander Osterwalder and Dr. Yves Pigneur provides a comprehensive playbook for the entrepreneur.
Part of the problem with success stories about innovative ideas is just that: the very fact that they are innovative means these ideas reached the market by some unconventional means. Can there be a road map to success in bringing a completely new concept to the marketplace?
Actually, yes. This handbook was co-created by470 “Business Model Canvas” practitioners from 45 countries, and offers a fresh glimpse at reproducible models, practical tools, and powerful strategies. The narratives offer some eloquent and inspiring insights that help anyone with a potential solution a way to explore if from a series of vantage points, deepening understanding of value propositions, customers, distribution channels, and costs.